That salesman pushing the Super 180s wool is doing you no favors.

Here's what he won't tell you: those astronomical thread counts—whether we're talking bed sheets or suit fabric—often make for a worse product, not better. You're paying premium prices for something that'll fall apart faster and feel less comfortable.

Thread count measures how many threads are woven into one square inch of fabric. Sounds simple. More threads, better fabric, right? Wrong.

To hit those crazy high numbers, mills use thinner and thinner threads. Super 180s means each individual fiber is incredibly fine—so fine it has almost no strength. The result? Fabric that pills, tears easily, and loses its shape after a few wears. It's like building a house with toothpicks instead of timber.

Meanwhile, a well-constructed Super 120s or 140s uses thicker, more durable fibers. The cloth breathes better (crucial in Dubai's heat), holds its structure longer, and actually improves with age. Those "lower" numbers often come from better mills using superior raw materials.

The sweet spot for most guys? Super 110s to 150s. Anything beyond that, you're entering diminishing returns territory unless you're wearing the suit twice a year maximum.

I've seen too many clients get burned by this. They drop serious money on a Super 200s thinking they're getting the ultimate luxury, then come back six months later wondering why their expensive suit looks tired. The fabric simply can't handle real life.

The textile industry created this numbers game because it's easier to sell "Super 180s!" than to explain why a particular mill's Super 130s uses better wool, superior weaving techniques, and proper finishing.

Next time you're shopping, ask about the mill, not just the number. Loro Piana's Super 130s will outlast and outperform most brands' Super 180s any day of the week. Focus on how the fabric feels, how it drapes, and who made it.

Your tailor knows this. Trust him when he steers you toward the "lower" number that costs the same or more.

Sometimes less really is more—especially when it lasts twice as long.